Overview
Digital marketing is a crucial component of modern marketing that leverages digital technologies, such as desktop computers, mobile phones, and other digital media platforms, to promote products and services. With the rise of digital platforms, digital marketing has become increasingly prevalent, employing a range of methods, including search engine optimization (SEO), social media marketing, and influencer marketing. As noted by Tim Berners-Lee, the inventor of the World Wide Web, digital marketing has revolutionized the way businesses interact with their customers, with companies like Google, Facebook, and Amazon leading the charge.