Summary
YouTube Premium is increasing its prices in the US, with the standard plan going up by $2 to $15.99 per month and the family plan rising by $4 to $26.99. The price hike is already in effect for new accounts and will be rolled out to existing customers. This move follows recent price hikes by **Netflix** and **Amazon Prime Video**. The increase is likely to impact **YouTube**'s user base, particularly those who rely on the platform for **music streaming** and **ad-free videos**. As the **streaming wars** continue to heat up, it will be interesting to see how **YouTube**'s price hike affects its market share. For more information on **YouTube Premium**, check out our article on [[youtube-premium|YouTube Premium]].
Key Takeaways
- YouTube Premium is increasing its prices in the US
- The standard plan is going up by $2 to $15.99 per month
- The family plan is rising by $4 to $26.99
- The price hike may impact YouTube Premium's user base and competitiveness in the streaming market
- Users can consider alternative streaming options or opt for YouTube Premium's ad-supported option
Balanced Perspective
The price hike is a business decision that **YouTube** has made to increase its revenue. While it may be a significant increase for some users, it is still a relatively affordable **streaming option** compared to other services. **YouTube** will likely continue to attract users who value its **ad-free videos** and **music streaming** capabilities. To learn more about **YouTube**'s features, check out our article on [[youtube-features|YouTube Features]].
Optimistic View
The price hike is a necessary move for **YouTube** to continue investing in its **original content** and **features**. With the increased revenue, **YouTube** can provide better **quality content** and **improved user experience**, which will ultimately benefit its users. Additionally, the price hike is still competitive with other **streaming services**, such as **Netflix** and **Amazon Prime Video**. For more information on **YouTube**'s original content, check out our article on [[youtube-originals|YouTube Originals]].
Critical View
The price hike is a significant increase that may lead to a decrease in **YouTube Premium**'s user base. The increase is particularly steep for the family plan, which may be a deterrent for families who are looking for more affordable **streaming options**. Additionally, the price hike may lead to a decrease in **YouTube**'s competitiveness in the **streaming market**, particularly if other services do not follow suit. For more information on the **streaming market**, check out our article on [[streaming-market|Streaming Market]].
Source
Originally reported by The Verge