Overview
Michelin, the French multinational powerhouse, is far more than just a tire manufacturer. Founded by brothers Édouard and André Michelin, the company revolutionized mobility with innovations like the pneumatic tire. Today, Michelin operates globally, owning brands like BFGoodrich and Uniroyal. Beyond tires, Michelin wields immense cultural influence through its iconic Red and Green travel guides, most famously for awarding prestigious Michelin stars to restaurants, shaping gastronomic tourism worldwide. Its enduring mascot, the Michelin Man (Bibendum), remains a universally recognized symbol of quality and durability.