Overview
DJI, founded in 2006 by Frank Wang, has unequivocally dominated the consumer and professional drone market, achieving a reported 70% global market share by 2020. Their ascent is a masterclass in vertical integration, from proprietary software and hardware to a vast ecosystem of accessories and a global distribution network. While celebrated for democratizing aerial photography and videography, DJI's pervasive presence also fuels significant geopolitical and privacy concerns, particularly regarding data security and its ties to the Chinese state. The company's trajectory offers a potent case study in rapid technological advancement colliding with international scrutiny.