Overview
Commodification is the process by which something not previously considered an economic good—like ideas, relationships, or even human attention—is transformed into a product that can be bought and sold. Historically, this began with tangible goods, but the digital age has accelerated its reach into intangible realms. Understanding commodification requires examining its roots in market economies, its expansion through advertising and technology, and its profound impact on culture and individual experience. It's a dynamic force that shapes what we value, how we interact, and the very structure of our societies, often sparking intense debate about ethics and authenticity.