Indiegogo | Vibepedia
Indiegogo is a groundbreaking American crowdfunding website founded in 2008 by Danae Ringelmann, Slava Rubin, and Eric Schell. It allows users to solicit…
Contents
Overview
Indiegogo was founded in 2008 by Danae Ringelmann, Slava Rubin, and Eric Schell with the goal of providing a platform for individuals to raise funds for their projects, charities, or start-up businesses. The website was one of the first to offer crowdfunding, allowing users to solicit funds from a large number of people, typically in exchange for rewards or equity. Indiegogo's headquarters are located in San Francisco, California, and the platform has become a leading destination for crowdfunding, with campaigns ranging from Kickstarter-style product launches to charitable initiatives.
⚙️ How It Works
Indiegogo's business model is based on a rewards-based system, where donors, investors, or customers can contribute to a project or product in exchange for a gift or reward, rather than an equity stake in the company. However, following changes in Security and Exchange Commission rules in 2016, Indiegogo partnered with MicroVentures to offer equity-based campaigns, allowing unaccredited investors to participate with equity stakes. This move has enabled Indiegogo to expand its services and provide more opportunities for entrepreneurs and startups to raise funds. The platform charges a 5% fee on contributions, in addition to Stripe credit card processing charges of 2.9% + $0.30 per transaction.
🌍 Cultural Impact
Indiegogo has had a significant cultural impact, enabling thousands of projects to come to life and providing a platform for entrepreneurs and creators to showcase their ideas. The website has been used by a wide range of individuals and organizations, from Facebook co-founder Chris Hughes to the American Red Cross. Indiegogo has also partnered with several high-profile companies, including Google and Amazon, to offer exclusive promotions and services to its users. The platform's success has also inspired the creation of other crowdfunding websites, such as GoFundMe and Patreon.
🔮 Legacy & Future
As the crowdfunding landscape continues to evolve, Indiegogo is poised to remain a major player in the industry. The platform's decision to offer equity-based campaigns has expanded its services and provided more opportunities for entrepreneurs and startups to raise funds. With its strong track record and commitment to innovation, Indiegogo is likely to continue to play a significant role in shaping the future of crowdfunding. As Elon Musk and other industry leaders continue to push the boundaries of what is possible with crowdfunding, Indiegogo is well-positioned to remain at the forefront of this rapidly evolving field.
Key Facts
- Year
- 2008
- Origin
- San Francisco, California
- Category
- technology
- Type
- platform
Frequently Asked Questions
What is Indiegogo and how does it work?
Indiegogo is a crowdfunding platform that allows users to solicit funds for their projects, charities, or start-up businesses. It charges a 5% fee on contributions and offers a rewards-based system, where donors can receive gifts or rewards in exchange for their contributions. Indiegogo has also partnered with MicroVentures to offer equity-based campaigns, enabling unaccredited investors to participate with equity stakes.
Who founded Indiegogo and when?
Indiegogo was founded in 2008 by Danae Ringelmann, Slava Rubin, and Eric Schell. The three co-founders aimed to create a platform that would democratize access to funding for entrepreneurs and creators.
What types of campaigns can be run on Indiegogo?
Indiegogo allows users to run a wide range of campaigns, including product launches, charitable initiatives, and startup funding. The platform has been used by individuals and organizations to raise funds for various projects, from tech gadgets to social causes.
How does Indiegogo's equity-based campaign work?
Indiegogo's equity-based campaign allows unaccredited investors to participate in startup funding by investing in companies listed on the platform. The campaign is run in partnership with MicroVentures, and investors can purchase equity stakes in companies in exchange for their investment.
What is the difference between Indiegogo and other crowdfunding platforms?
Indiegogo is one of the pioneering crowdfunding platforms, and it has a strong track record of success. The platform's rewards-based system and equity-based campaigns set it apart from other crowdfunding websites, such as Kickstarter and GoFundMe. Indiegogo's focus on startup funding and its partnership with MicroVentures also make it a unique player in the industry.