Vetements | Vibepedia

Vetements, the Swiss-based fashion collective founded in 2014 by Demna Gvasalia and his brother Guram Gvasalia, exploded onto the scene by subverting mainstream fashion tropes with oversized silhouettes, ironic branding, and a deliberate embrace of the mundane. Their collections, often characterized by a deconstructivist approach to everyday garments like hoodies, t-shirts, and tracksuits, challenged luxury fashion's exclusivity and pretension. Vetements achieved a Vibe Score of 85/100 within its initial years, driven by its potent blend of cultural commentary and avant-garde design, sparking intense debate across the fashion industry.