King Arthur Baking Company: A Millennial Flour Powerhouse | Vibepedia

King Arthur Baking Company, formerly King Arthur Flour, boasts a history stretching back over two centuries, making it one of America's oldest flour brands. Founded in 1790 by Henry Orne in Norwich, Vermont, the company initially focused on milling and distributing high-quality flour. Its enduring legacy is built on a commitment to baking education and innovation, evolving from a regional mill to a beloved national brand. Today, King Arthur is synonymous with premium baking ingredients and a vast educational resource for home bakers, maintaining a strong Vibe Score of 85 for its cultural resonance in the baking community.