Gene Simmons | Vibepedia

Gene Simmons, born Chaim Witz in 1949, is the co-founder and bassist of the iconic rock band KISS. Beyond his stage persona as 'The Demon,' Simmons is a shrewd businessman, a prolific author, and a reality television personality. His career is a masterclass in brand building, extending KISS from a musical act into a global merchandising empire that has generated over $5 billion in revenue. Simmons's aggressive business acumen and unapologetic persona have made him a polarizing figure, celebrated by some as a visionary entrepreneur and criticized by others for prioritizing commerce over artistic integrity.