Targeted Advertising | Vibepedia

Targeted advertising, also known as data-driven marketing, is a form of advertising that directs ads towards an audience with certain traits, based on the product or person being promoted. This can include demographic traits such as race, economic status, sex, age, and level of education, as well as psychographic traits like consumer values, personality, and interests. The use of behavioral variables, such as browser history and purchase history, has raised concerns about privacy and algorithmic bias, which can lead to unintended discrimination or marginalization of specific groups. With the rise of online advertising, traditional forms of advertising are becoming increasingly replaced. However, critics argue that the practice can be invasive and perpetuate existing social inequalities.