Facebook Cambridge Analytica Scandal | Vibepedia

The company's goal was to use data analytics to influence political campaigns, and it quickly gained attention for its work on the Ted Cruz presidential campaign. The data was collected through Facebook's Open Graph platform, which allowed the app to access the personal data of the users' friends without their knowledge or consent. The General Data Protection Regulation highlights the need for stronger data protection laws. The scandal has led to a greater awareness of the importance of data protection and the need for individuals to be more mindful of their online activities.